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Pano’s 50th draws near

In two months time we will arrive at the official celebration of Pano Cap Canada Ltd.’s 50th anniversary. The plant will shut down for the day (and for the night) to accommodate the festivities. A tent will occupy the parking lot, many tables and chairs will occupy the tent, and many of Pano’s friends and families will occupy those chairs. Speakers will wow, presentations will amaze, and the food will be unquestionably excellent.  Thriving for 50 years is a testament to all of the people who have pulled together and contributed any which way to help Pano flourish and set the groundwork to continue to flourish for the next 50 years.

 

A Lot of Future Reverly

Hats Off to Pano Cap

Toque-n of Gratitude

Pano Cap celebrates 50 years incorporated! On January 20th, 1967 Pano Cap was officially off and running. It’s been an exciting 50 years with everything from tempestuousness to jubilation, with crashing defeats to golden victories, and we wouldn’t want it any other way!

 

To celebrate this achievement, a monument of longevity, there will be a large party this summer where many employees, past and present, and chosen dignitaries that helped shaped Pano will lunch under a wondrous pavilion on the Pano grounds. As an additional thank you, all employees received a Pano toque to stave off the next 50 Canadian winters.

 

So hats off (and hairnets on) to Pano Cap and to another 50 years of success!

The Customer Experience

By: Alan Laderoute

In my relatively short 10 years as a sales rep for Pano, I’ve seen a lot of changes in customer behaviour. My peers, mentors and predecessors would definitely agree, and have no doubt seen even more change. One thing that has definitely changed is that, with very few exceptions, the days of commitment, handshake deals, lunch deals and long term customers are gone. But that’s not necessarily a bad thing, unless of course you don’t realize and don’t adapt.

So what is the new norm, what has changed, what are customers doing now? I think that there isn’t any norm anymore, customers are always changing, moving their business, trying new things, looking for new ideas and more innovative products all while maintaining a high standard of quality, service and price. For a medium size company like Pano, it’s sometimes challenging to get the attention of the right people at the right companies to show them what we are capable of doing. We continue to booth at some trade shows, but it’s been suggested even that is becoming an old model. A few years ago we re-worked our website and stopped printing our brochures for customers because almost everyone preferred to look at our website instead.  Since then people are communicating, making new contacts and doing business through linked in more than ever, so we need to follow suite and focus on those areas more. I know personally as a consumer, I research everything online before I make any purchase. I compare specs and prices and make up my mind before ever going to the store, so there is no doubt that our customers are doing the same.

With that in mind, we put plans in place earlier this year and hired a marketing student, Andre Fischbacher. He has been working hard and I am proud to say that we are very close to introducing a lot of great new changes online to our website and other social media. All in an effort to capture the attention of today’s customer and giving the best possible experience.